Why Did They Put Gum in Baseball Card Wax Packs? (and How the Topps-Donruss-Fleer Dispute Changed the Industry)
Bubble gum and baseball cards have a long-standing connection that dates back to the early 20th century. The combination of gum and baseball cards became particularly popular in the United States, intertwining two beloved pastimes into a single package. However, the dispute between Topps, Donruss, and Fleer over gum and licenses in 1981 marked a […]